Change

Because of the election, there has been an awful lot of talk about change. I thought this photo would make an appropriate post-election entry. 

I saw this Seeds of Change ad a few weeks ago on the train. The quote, by Winston Churchill, is insightful and inspiring, but to use it to describe rice? Well, that's just hilarious (and a little lofty). I get what they are trying to say, of course. But really, this was their best idea? 

Sillier still: After all the talk about change, the ad doesn't look much different than your standard rice ad, does it? Maybe if their design reflected their quote I wouldn't have found the whole thing so absurd.